The 8 Qualities of the EXCEPTIONAL Black Woman in Business and Entrepreneurship

By Annette Morris

“One stream of income can’t sustain an individual indefinitely. Neither can it sustain a business forever. The owner must diversify the revenue of the business in order to make it through all seasons.” Author Annette Morris pushes for new entrepreneurs to understand and appreciate this mantra.

In her novel, The Six Figure Goal GetHER: A Woman’s Guide to Passive Income From Their Passion, Mrs. Morris desires to break the trend of struggling entrepreneurship and change the statistics that reflect why many small businesses go out of business within their first three to five years.

This novel teaches entrepreneurs how to generate consistent revenue to sustain for a lifetime. The author describes how she took a non-profit organization and grew it to generating 400K annually after only four years in existence, utilizing the principles she applied from the tips in this book. These strategies to implement various revenue streams are for non-profit and for-profit entities, helping business owners to work smarter and not harder.

Historically for centuries, women and especially enterprising women in business and entrepreneurship have not been seen. Women have been excluded from leadership roles especially in business, commerce and entrepreneurship. Women have had to dull their shine so others would feel good about themselves. Women have been made to feel less worthy, so someone else (usually male counterparts) could feel worthy. Women have been held back because of the fear they would outshine others. In business and in corporate America, so often our gender and the color of our skin (for Black and brown women) has been a source of contention and a stumbling block. Today, women are the fastest growing demographic of new businesses, yet we have so far to go. Women are embarking on entrepreneurship in record numbers because we are tired of being told what we can and cannot accomplish, what to do; how to do it and when. We are tired of working 10 times harder for a fraction of the pay. We are tired of being tired and feeling unworthy.

The purpose of this book is threefold. Firstly, it is to acknowledge God as our guide and the creator, founder and CEO of any business or entrepreneurial journey we embark on. He is the creator of the business plan and the standard operating procedures. He is the one that gives us purpose. He sends us the resources and he illuminate our path. Secondly, it is to shout from the rooftops that the tide is turning. No longer will we feel inadequate, that we are not enough or that we don’t deserve everything we have worked to achieve. No longer will we allow our past mistakes to dictate our future successes. Not only have we earned it, but we deserve it and we down right DEMAND the respect and honor we are due! Thirdly, we hope to leave our trail of sparkle and shine in an illuminated path of glitter for the next generation of women in business to follow as they spring forth, create and blaze their own trails. If there is one thing, we hope you take away from this compilation it is, wherever you go, whatever you do…leave a trail of glitter for those who will come behind you! We were all born with a little glitter inside of us. Some of us just haven’t begun to sprinkle it yet.

Every day, society is bombarded with images of strong men leading the charge of law enforcement in media, education and entertainment, serving as the faces behind the badge. But no matter how often they are overlooked, there are thousands of women who don the blue uniform, too. And their stories aren’t imaginary or fabricated…these women are real.

In Women in Blue, author Irene Reyes-Smith joins a group of female officers from around the nation together, compiling their astounding, breathtaking, and often heartbreaking tales of being a woman behind the badge, and how it affects their lives. They are wives, mothers, sisters, daughters and friends, bound to uphold the law as they balance their lives and stressful careers. But what happens when they finally drag through the front doors of their homes after a grueling day on the streets?

…will they even make it home?

Take the harrowing journey with ordinary women as their hearts collide with the passion, pain, challenges, happiness, mountains and valleys while simply trying to survive it all. Will they stop before they’re able to push through all that comes at them, or will the Women in Blue use their faith in God to conquer adversity?